Tuesday, August 12, 2014

Benefits in Bulk

When Glassdoor released the survey results of best companies for compensation and benefits a few months ago, one company that made the list received a lot of attention because it looked out of place.  The usual big name tech firms were all there but somehow Costco was there too.  Its benefits for part time employees and relatively high wages for a retail store were cited as factors for how Costco managed to snag the number two spot on the list, sandwiched between Google and Facebook.

I didn’t think much of the survey until a few weeks ago when Bloomberg released its list of Best and Worst 401(k) plans. (There are thousands of 401(k) plans in existence - somehow this list has only ranked 240 plans from best to worst.)  The first thing I did was look at the plans rated worst - and low and behold sitting at number 237 is Costco.   (Last place was Facebook but they have since implemented a generous match).  Their relatively paltry mach of up to $500 a year was what earned them the low ranking.

When employees aren’t happy with a company they will complain about anything and everything.  An easy target is the 401(k) match.  All over Glassdoor you can find employees taking shots at their companies’ 401(k) plans.  Usually these are companies that overall don’t a great rating anyway and this is a tangible benefits that employees like to gripe about.

But what we learn from Costco is that it is possible to have a reputation as a great place to work with great pay and benefits and yet unabashedly maintain a stingy 401(k) match.  But while reading through the Costco Glassdoor reviews you don’t see employees complaining about it.  Why not?  Because overall, employees are happy working for Costco.  

Another Glassdoor survey has them ranked number 16 for ''Best places to work''.  The company somehow is able to display to their employees that they are valuable by paying them fairly and offering them other benefits.  Employees feel good working for Costco so they aren’t looking to find problems. 


The inverse is true as well.  Don’t think that by offering a generous match you will automatically earn the adoration of your employees.  Not one of the top 10 companies in the Bloomberg survey with the best 401(k) plans is ranked highly in the Glassdoor survey.  Clearly there is more to earning a reputation as a great place to work than by throwing money in employee’s retirement accounts.